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Newport News’ small business community continues to gain momentum with the growth of James River Auto Sales, a locally owned used car dealership and automotive repair business located at 9952 Warwick Blvd. Offering pre-owned vehicles, automotive services and personalized customer care, the business contributes to the diversity of the city’s commercial landscape while demonstrating how local entrepreneurs can turn a lifelong passion into a growing enterprise.
Owned and operated by Christian Dehoyos, James River Auto Sales reflects a journey rooted in entrepreneurship, determination and strong community connections.
Born in Puerto Rico and raised in a military family, Dehoyos moved frequently during his childhood as his father served in the U.S. Army. When his family was stationed at Fort Eustis, they established lasting roots in the Newport News area. As a teenager, Dehoyos began transforming his enthusiasm for automobiles into a small business, detailing vehicles for family friends, neighbors and church members. The positive response from customers inspired him to pursue a career in the automotive industry.
Over the years, Dehoyos gained valuable industry experience attending car shows, purchasing vehicles at auction and mana
ging a used car dealership. In 2018, he earned his motor vehicle dealer license and began establishing his own business. After operating from several locations, he expanded into his current Warwick Boulevard location in 2023, marking an important milestone in the company’s growth.
Today, James River Auto Sales provides customers with a range of pre-owned vehicles and automotive services, offering popular makes such as Toyota, Honda, Acura, Lexus, Chevrolet, Dodge and Ford. Regular inventory additions give customers new options to explore, while available financing solutions accommodate a variety of credit situations. The dealership also offers vehicle warranties and encourages prospective buyers to visit and test drive available inventory.
Dehoyos takes a hands-on approach to quality, personally driving each vehicle before offering it for sale. He attributes the business’s success to attentive customer service, dependable vehicles and the lasting relationships he has established with customers.
The continued growth of James River Auto Sales reflects the entrepreneurial opportunity found in Newport News. From its beginnings as a teenage detailing venture to an established automotive business, Dehoyos’ story illustrates how local ambition and industry experience can translate into sustained business growth. His investment along Warwick Boulevard contributes to the activity and variety of businesses serving the community, reinforcing the important role independent enterprises play in the city’s economic vitality.
To learn more about James River Auto Sales, explore available inventory or inquire about services, visit jamesriverautosales.com.




