Newport News has hired a marketing team to discover what makes the city unique.
“This branding project — this initiative — is going to impact the entire city,” Sarah Bowman, city communications specialist, told the city council. “Everything from workforce development to getting visitors, getting employers and getting people to move here.”
The city hired Jacksonville-based North Star Place Branding and Marketing to conduct research that will help it build a unified brand.
The effort will include reaching out to Newport News residents through focus groups, interviews, phone conversations, virtual meetings and an online community-wide survey slated to launch in September.