Storytelling That Sells

Learn how to translate your brand and founder story into a powerful sales tool and real revenue.
Many small businesses and startups struggle to explain what they do in a way that actually connects—and converts. In this workshop, we’ll cover the foundations of branding, how to craft your founder story, and how to turn that story into a powerful sales tool. You’ll learn how to communicate your mission clearly, connect with the right audience, and translate your brand into real revenue. We’ll also walk through the sales process, building a simple funnel, where to find your customers, and how to consistently make more sales.
 
What You’ll Learn
Part 1: Branding & Founder Story (Led by Christina Kimbrough)
Christina will guide you through the foundational elements of your brand, starting with your mission and vision, and moving into how to craft and clearly communicate your founder story.
You’ll learn:
Why your story is one of your most powerful business assets
How to articulate what you do in a way people actually understand
How to connect your lived experience to the problem you solve
How strong branding reduces friction in sales and builds trust before you ever pitch
This section sets the foundation for everything that follows. Because if people don’t understand you, they don’t buy from you.
Part 2: Storytelling That Sells (Led by Amber Hamilton)
Once your foundation is clear, Amber will take you into the mechanics of using storytelling as a strategic sales tool, not just a nice-to-have.
You’ll learn how to:
Use storytelling to reduce perceived risk and drive decisions
Adapt your message for investors, buyers, and marketing channels
Build clarity around your value using six powerful frameworks
Pitch transformation instead of just listing features
This is where your story becomes a system you can use across sales calls, pitch decks, emails, and marketing content.
 
Who This Is For
This workshop is designed for founders and small business owners who need to sharpen how they show up in:
Sales conversations
Marketing and messaging
Investor or partnership pitches
If you’ve ever felt like you “know what you do” but struggle to explain it in a way that connects and converts, this is for you.
 
What You’ll Walk Away With
You’ll leave with a clear, refined brand story and a practical storytelling toolkit you can immediately apply to your next:
Sales call
Pitch deck
Email or marketing campaign
 
Secure your spot! Seating is limited and lunch is included.