MED WEEK: Business Marketing & Emotional Intelligence

Trying to earn government contracts is a competitive endeavor. If you want your business to stand out from your competition, you must start building a marketing strategy now. Marketing for government contractors helps more officials discover your company and consider you a contender for their contracts.

Our panel of presenters are here to help!

Join Farrah Massenburg, Supplier Diversity & Inclusion Manager at W.M. Jordan Company as she discusses how to market your business with corporate organizations. In today’s highly competitive business landscape, having a solid marketing strategy is essential for success. Whether you are a small start-up or an established company, staying ahead of the curve and adapting to changing consumer trends is crucial. Learn tips, best practices and proven strategies for working with corporate and government contracts.

Hear from the author of Beyond Word of Mouth: An Introduction to the Power of Digital Advertising as A. Fitzgerald Hardnett discusses digital advertising, transforming the complex web of Google Ads, Facebook, Instagram, YouTube, and the enigmatic TikTok into navigable rivers of opportunity.

Ever wonder what Emotional Intelligence has to do with business success? Join Terri Francis as she helps you unlock the power of emotional intelligence (EI) to elevate your entrepreneurial journey. This interactive workshop is designed for entrepreneurs who want to enhance their leadership skills, improve decision-making, and build stronger relationships with employees, customers, and stakeholders. Participants will explore key EI competencies such as self-awareness, self-regulation, empathy, and social skills, and learn practical techniques to develop these abilities for greater business success.