Marketing Made Simple for Small Business Owners

Learn the difference between business and marketing plans, plus simple 7Ps steps to build, measure, and improve your marketing.
Many small business owners confuse a business plan with a marketing plan—and as a result, struggle to attract and retain customers. This workshop clarifies the difference and provides a practical framework for developing a focused marketing strategy. Using the 7Ps of marketing, you’ll learn how to define your offering, reach the right audience, and position your business effectively. The session also introduces key performance indicators (KPIs) to help you measure what’s working, along with guidance on how to review and refine your marketing plan over time. You’ll leave with a clear, structured approach to building and managing a marketing plan that supports your business goals.