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SUMMARY:Retail 360: Insta-Ready Retail
DESCRIPTION:Retail 360: Insta-Ready Retail\nYour AI-Powered Playbook to Sell\, Connect\, and Grow on Instagram.\nIn today’s retail landscape\, your storefront doesn’t start at your front door—it starts on your customer’s phone. Instagram has become one of the most powerful tools to drive discovery\, build community\, and turn followers into loyal customers. But for many retailers\, keeping up with content\, trends\, and consistency can feel overwhelming.\nRetail 360: Insta-Ready Retail is a hands-on\, practical workshop designed to help you confidently show up online and use Instagram as a true sales channel—not just a marketing tool. Through a guided\, step-by-step approach\, you’ll learn how to define your voice\, create content that connects\, and build a system that makes showing up easier and more sustainable.\nWhether you’re running a boutique\, managing a retail team\, or wearing all the hats as a small business owner\, this experience gives you the tools and clarity to strengthen your digital presence and drive real results.\nWhat to Expect\nDuring this interactive workshop\, attendees will:\nLearn how to define and document a clear brand voice that makes your content feel authentic and consistent across every post.\nDiscover the types of content that not only engage your audience but actually drive sales and build community.\nSee a live\, start-to-finish demonstration of how to create a week’s worth of Instagram content using AI tools.\nBuild a 30-day content calendar tailored to your business\, ready to implement immediately.\nWalk away with a simple\, sustainable weekly system designed to save time and reduce content stress.\nThis is a working session—not just a presentation. Attendees are encouraged to bring a laptop and come ready to participate\, create\, and leave with content in hand.\nLed by Rachael Seda\, CEO & Co-Founder of Mix+Shine Marketing\nRachael Seda is CEO and Co-Founder of Mix+Shine Marketing\, a full-service digital marketing and social media agency focused on bringing national exposure to retail\, health and wellness\, and food and beverage brands.\nRecognized by TopRank as one of the Women Who Rock Social Media\, Rachael has built a career helping brands connect with their audiences in meaningful and measurable ways. She has led award-winning campaigns\, launched successful consumer brands\, and worked with organizations to navigate major shifts in digital communication.\nSince founding Mix+Shine in 2014\, she has helped businesses grow through smart strategy\, creative storytelling\, and practical execution. She is also a 2023 CoVaBIZ NextGen Award honoree\, co-host of The Corporate Dropout podcast\, and serves as President of the Entrepreneurs’ Organization (EO) Southeast Virginia chapter.\nKnown for her energetic\, approachable style\, Rachael brings a mix of real-world experience and actionable insights—making complex marketing strategies feel simple\, doable\, and immediately relevant.\nWho Should Attend\nThis workshop is ideal for:\nBusiness Owners & Retail Leaders\nIf you’re ready to turn Instagram into a revenue-driving channel and stop guessing what to post\, this workshop gives you a clear system to follow.\nStore Managers & Supervisors\nStrengthen your approach to content\, create alignment around your brand voice\, and build a more intentional and effective social presence.\nFront-line Retail Staff & Key Team Members\nUnderstand how your day-to-day interactions\, products\, and in-store moments can translate into compelling online content that connects with customers.\nBusiness owners are strongly encouraged to bring their team.\nWhen everyone understands the brand voice and content strategy\, creating consistent\, high-quality content becomes faster\, easier\, and more effective.\nLet’s simplify your content\, strengthen your voice\, and turn your Instagram into a tool that works for your business—not something that sits on your to-do list. \nShare this location:
URL:https://newportnewsva.com/event/retail-360-insta-ready-retail/
LOCATION:Paperbacks Ink\, 9716 Warwick Boulevard\, Newport News\, Virginia\, 23601
CATEGORIES:Entrepreneurship
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