Business Foundations – Management

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.
This part of the series focuses on Marketing. Every new or early stage business owner should have a working knowledge of these principles to create a sound marketing strategy and actionable go-to-market plan.
Marketing:
• Building your brand • Market Research • Identifying Your Target Customer • Free Marketing Options • Paid Marketing Options • Build a Budget • Strategize your Marketing Plan
Speaker(s): Jolie Spiers, Hampton Roads Small Business Development Center